As a leading manufacturer of carton board packaging products, Glossop Cartons has almost 40 years’ experience in trying to understand the issues its customers face and coming up with effective packaging solutions to resolve those issues.
Whilst some of the challenges our clients are facing in 2021 may be different from the challenges they faced when we started in 1982, Glossop Cartons is no less committed to helping solve them.
Here are four common pitfalls that beset our clients, and the advice we give to help overcome them.
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Being Sustainable
Perhaps the biggest challenge for a lot of our clients currently is becoming more sustainable – and with the huge increase in customer demand, and the UK working towards becoming carbon neutral by 2050, it’s an important part of our business. There is a need for customers to become more aware of their packaging as a whole; from the initial supply chain of their raw materials, to its construction and of course, how easy it is for the end-user to recycle it properly.
Glossop Cartons has helped many of our customers become more sustainable. Whether it’s suggesting an alternative and more ecological material or a change in packaging structure to use less material and reduce waste, we have helped a number of our clients become more sustainable, and help them offset material costs.
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Protecting the Product
Whilst sustainable materials are great for the environment, they’re not always suitable for the product inside. Delicate items sometimes require a more rigid structure and it’s a fine balance between going green and protecting what’s inside your packaging. The team at Glossop Cartons work with our customers to create packaging that’s kind to the environment whilst maintaining structural stability for what’s inside.
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Design
You could have the best product in the world, but if your packaging design isn’t showing it off, you’ve got an uphill struggle in selling it. Dave Smith, Studio Manager at Creative Agency FIG, says: “We create eye-catching packaging for clients spanning many sectors, and generally, try to keep to five main guidelines: keep it clear, keep it consistent, make it stand out, make it functional and make it unique, and if you follow these basic rules, you should have an effective and successful design for your product packaging.”
And if you don’t have your own design studio, Glossop Cartons has an in-house repro team that will work with you to create eye-catching designs for your target audience.
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Storing and Shipping
Getting your product to your customer can be complex. The storage and distribution of carton products have to be carefully considered to prevent product wastage – and that’s before tackling the current UK driver shortage. From edible or medical products with temperature sensitivities to prevent them from spoiling to durable packaging that stacks well on a pallet to prevent damage, there are many things to consider if your product requires international freight.
