In our almost 40-year history, Glossop Cartons has worked with hundreds of customers to help create the perfect packaging for their products.
We have the business know-how to understand what your challenges are; logistics, optimisation, turnover etc – and know that your product’s packaging should be expertly crafted to not only properly protect and promote the items within, but to give the end-user a unique experience too.
Here’s how it’s done…
Get in Shape
The dimensions of your packaging are of huge importance – the more they tessellate and stack together, the more you can load onto pallets, the more you can ship for a lower cost, and the lower your carbon footprint will be. Glossop Carton’s expert team can help create packaging that not only protects the integrity of your product but which considers your overall supply chain and in turn, keeps your costs down.
Make it Personal
It pays to be different. No really…creating bespoke packaging tailored around your brand and the product inside it is a great way to increase your profits, and your brand awareness.
When thinking about how your product packaging will be designed, we think about your brand and how we can introduce features throughout your packaging, leaving your customers in no doubt where the product is from. If your brand relies heavily on the use of colour (think the Cadbury’s purple for example), then colour matching your packaging is a subtle way to extend your branding throughout your product line. We are not talking about the design on the outside of the box – that’s a given – but the structure of the inside. If there is a unique symbol or shape that you use within your brand, then using that shape throughout your packaging – whether it’s printed or embossed on the inside, it’s just one more way of marketing your brand until the very last second.
Tell a Story
By using material that enhances your product and your brand, Glossop Cartons can help create a narrative that builds the user experience for your customers. If your product is a high value, luxury item, then you need the materials and an unboxing ritual to help portray that. Alternatively, we’re seeing a rise in sustainable and recycled materials as companies look to reduce their carbon footprint and repurpose material which may have otherwise ended up in landfill. Glossop Cartons is committed to becoming a zero waste company, and helping our clients become as environmentally friendly as possible is a part of that commitment.
